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Ecommerce · Case study

ChicEssence Oman

Beauty Store · Mall of Oman

ChicEssence Oman — Beauty Store · Mall of Oman on desktop and mobile

Overview

An e-commerce platform for a beauty brand in Oman, offering online shopping with secure Thawani Pay integration.

A beauty e-commerce platform tailored for the Omani market with localized payment solutions and beauty consultation tools. The website combines aesthetic appeal with functionality through personalized product recommendations, beauty tutorials, and community features that encourage engagement and repeat purchases.

Get the highlights.

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Take a closer look.

ChicEssence Oman — Beauty Store · Mall of Oman on desktop and mobile

Desktop and mobile. ChicEssence Oman, designed for every screen it lives on.

On the desktop. Wide, generous layouts that give the content room to breathe.

In their pocket. Re-composed for the phone, with navigation and key actions in thumb's reach.

The case study

From brief to launch.

  1. 01 · The challenge

    Creating trust in online beauty purchases through virtual try-on technology and expert consultation features while navigating regional preferences and beauty standards.

  2. 02 · What we delivered

    • Beauty profile system for personalized product recommendations
    • Video tutorials and augmented reality try-on features
    • Loyalty program with tiered rewards and exclusive offers
    • Beauty consultant chat integration for personalized advice
    • Subscription options for recurring product deliveries
    Full scope (7 items)
  3. 03 · Our role

    • Store UX & design
    • Storefront development
    • Catalogue & checkout
    • Launch support
    • CMS setup

    Built with WordPress, WooCommerce, Custom Payment Gateway, Beauty Plugins.

Project specs.

Client
ChicEssence Oman
Sector
Beauty Store · Mall of Oman
Year
2024
Technology
WordPress, WooCommerce, Custom Payment Gateway, Beauty Plugins
Scope
  • Beauty profile system for personalized product recommendations
  • Video tutorials and augmented reality try-on features
  • Loyalty program with tiered rewards and exclusive offers
  • Beauty consultant chat integration for personalized advice
  • Subscription options for recurring product deliveries
  • Beauty blog with expert tips and trend updates
  • Multi-currency support with localized pricing for GCC region

Live now

See it live.

ChicEssence Oman is live at chicessence.om.

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