
Overview
An e-commerce platform for a beauty brand in Oman, offering online shopping with secure Thawani Pay integration.
A beauty e-commerce platform tailored for the Omani market with localized payment solutions and beauty consultation tools. The website combines aesthetic appeal with functionality through personalized product recommendations, beauty tutorials, and community features that encourage engagement and repeat purchases.
Get the highlights.

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Take a closer look.

Desktop and mobile. ChicEssence Oman, designed for every screen it lives on.
On the desktop. Wide, generous layouts that give the content room to breathe.
In their pocket. Re-composed for the phone, with navigation and key actions in thumb's reach.
The case study
From brief to launch.
01 · The challenge
Creating trust in online beauty purchases through virtual try-on technology and expert consultation features while navigating regional preferences and beauty standards.
02 · What we delivered
- Beauty profile system for personalized product recommendations
- Video tutorials and augmented reality try-on features
- Loyalty program with tiered rewards and exclusive offers
- Beauty consultant chat integration for personalized advice
- Subscription options for recurring product deliveries
03 · Our role
- Store UX & design
- Storefront development
- Catalogue & checkout
- Launch support
- CMS setup
Built with WordPress, WooCommerce, Custom Payment Gateway, Beauty Plugins.
Project specs.
- Client
- ChicEssence Oman
- Sector
- Beauty Store · Mall of Oman
- Service
- Ecommerce Development
- Year
- 2024
- Technology
- WordPress, WooCommerce, Custom Payment Gateway, Beauty Plugins
- Scope
- Beauty profile system for personalized product recommendations
- Video tutorials and augmented reality try-on features
- Loyalty program with tiered rewards and exclusive offers
- Beauty consultant chat integration for personalized advice
- Subscription options for recurring product deliveries
- Beauty blog with expert tips and trend updates
- Multi-currency support with localized pricing for GCC region
- Live site
- chicessence.om
Live now
See it live.
ChicEssence Oman is live at chicessence.om.
Related projects
More ecommerce work.
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