2024 · Case study
ChicEssence Oman
An e-commerce platform for a beauty brand in Oman, offering online shopping with secure Thawani Pay integration.
The project
A beauty e-commerce platform tailored for the Omani market with localized payment solutions and beauty consultation tools. The website combines aesthetic appeal with functionality through personalized product recommendations, beauty tutorials, and community features that encourage engagement and repeat purchases.
The challenge
Creating trust in online beauty purchases through virtual try-on technology and expert consultation features while navigating regional preferences and beauty standards.
The result
Achieved 35% repeat purchase rate, increased average order value by 42% through personalized recommendations, and established as top 3 beauty e-commerce site in Oman within 6 months.